Ad Inventory CPM Benchmarker

Compare CPMs across formats and outlets — including niche channels ignored by dashboards.

Power your media buys

Why this matters

Advertisers and agencies negotiate CPMs blind. Industry averages (Statista, WARC) only cover broad regions or social giants, leaving newsletters, podcasts, and independent outlets invisible. Adtech dashboards track only their own networks.

The result: advertisers overpay, agencies lack leverage, and niche publishers are ignored. This segment delivers outlet-level CPM benchmarks across display, video, newsletters, and podcasts — traceable, confidence-scored, and Excel-ready in 72h.

Go-To-Market Activation

How Starzdata solves this

Collects and validates CPM ranges across multiple ad formats.
Enriches with outlet attributes, geography, and audience signals.
Packages benchmarks in structured, explainable tables with confidence scores.

This segment is activated with a blend of trusted sources and your own inputs

AI reasoning

Web intelligence

User Input

What you get:

Cross-format CPM/CPV tables, including niche outlets ignored by dashboards.
Traceable and confidence-scored benchmarks to power negotiations.
Excel-ready dataset for agencies, advertisers, and adtech platforms.

Delivered in 72h, globally scoped, niche-inclusive.

Sample data for this segment

#	outlet name	outlet name confidence	outlet domain	outlet domain confidence	geo country	geo country confidence	ad format	ad format confidence	cpm min usd	cpm min usd confidence	cpm max usd	cpm max usd confidence	cpm median usd	cpm median usd confidence	inventory volume monthly	inventory volume monthly confidence	fill rate percent	fill rate percent confidence	viewability index	viewability index confidence	audience income multiplier	audience income multiplier confidence	editorial category	editorial category confidence	ai reasoning comment	ai reasoning comment confidence
1	El País	98%	elpais.com	99%	Spain	99%	display	97%	3.5	88%	12	85%	7.2	87%	12500000	82%	75	80%	70	78%	1.1	85%	general	95%	Generalist outlet with strong daily traffic; CPM a...	84%
2	Financial Times	99%	ft.com	99%	UK	99%	podcast	96%	15	90%	45	88%	28	89%	750000	78%	68	76%	82	80%	1.4	87%	finance	96%	Finance + high-income audience → CPM uplift for pr...	88%
3	The Guardian	99%	theguardian.com	99%	UK	99%	newsletter	96%	6	88%	22	86%	14	87%	420000	80%	72	78%	76	79%	1.15	84%	general	95%	Engaged newsletter readership; median CPM elevated...	84%
4	Le Monde	99%	lemonde.fr	99%	France	99%	video	97%	7	88%	24	86%	13.5	87%	5200000	81%	73	78%	78	79%	1.12	84%	general	95%	Premium national news + strong video completion bo...	84%
5	Nikkei	99%	nikkei.com	99%	Japan	99%	display	97%	5.5	88%	18	86%	10.5	87%	8400000	81%	78	79%	74	79%	1.25	85%	finance	96%	Finance focus and high-income readership → CPM upl...	85%
6	The Verge	99%	theverge.com	99%	US	99%	newsletter	96%	8	88%	26	86%	16.5	87%	310000	80%	69	77%	80	79%	1.2	84%	B2B	94%	Tech-forward audience; B2B advertisers pay a premi...	84%
7	Globo	98%	globo.com	99%	Brazil	99%	video	96%	3.8	88%	14	86%	8.9	87%	9600000	81%	66	77%	72	78%	0.95	83%	general	94%	Large video inventory; median CPM moderated by mar...	84%
8	Süddeutsche Zeitung	98%	sueddeutsche.de	99%	Germany	99%	display	96%	4.8	88%	16	86%	9.8	87%	7100000	81%	77	78%	75	79%	1.18	84%	general	95%	High viewability and affluent readership lift CPM ...	84%
9	La Nación	98%	lanacion.com.ar	99%	Argentina	99%	podcast	96%	7	88%	22	86%	13	87%	380000	79%	61	76%	74	78%	0.9	83%	general	94%	Growing podcast network; CPM tempered by local pur...	83%
10	The Straits Times	99%	straitstimes.com	99%	Singapore	99%	display	97%	6.5	88%	20	86%	12	87%	5600000	81%	79	78%	77	79%	1.3	85%	general	95%	High-income market and strong viewability → CPM up...	85%