Most CRMs contain accounts described only by partial details: a company name, a country, sometimes a postal code or registry ID. Without a verified domain, these records remain unreliable. Wrong or missing URLs create duplicates, undermine scoring, and make GTM activation ineffective.
This segment solves the issue by transforming raw CRM inputs into verified digital identities. Each account is enriched with its official domain, URL validation, an online presence score, and a standardized company description — making every record clean, traceable, and activation-ready.
Match CRM account names, locations, and registry identifiers to official domains.
Verify URL accessibility and eliminate duplicates or invalid entries.
Score online presence using multiple web signals (website, social, press mentions).
Enrich each account with a standardized company description.
This is more than enrichment: it is a transformation of noisy CRM records into verified, explainable digital identities.
This segment is activated with a blend of trusted sources and your own inputs
AI reasoning
Web intelligence
User Input
A clean, enriched CRM dataset that makes accounts reliable and ready for activation.
Each record includes:
Verified domain linked to CRM account name and registry ID.
URL validation with accessibility and confidence scoring.
Online presence score with levels (low, medium, high).
Standardized company description enriched with core activities.
Your CRM stops being a liability and becomes a strategic asset for GTM campaigns, consulting benchmarks, and foresight dashboards.
Your questions on this segment, answered
Your questions on this segment, answered
What ROI do clients see from verified digital identities in their CRM?
Clients save weeks of manual cleaning, reduce wasted spend on invalid accounts, and gain clean, activation-ready datasets. Verified digital identities make CRMs a strategic asset, not a liability.
Why not just do domain matching and verification manually?
Manual checks don’t scale and are error-prone. Starzdata automates the process, delivers explainable enrichment with confidence scores, and turns weeks of work into hours.
Can this segment handle millions of CRM records without losing explainability?
Yes. Whether 100 or 5 million accounts, each is enriched with a verified domain, presence score, and rationale. Scale never reduces transparency.
Why does a standardized company description matter for CRM enrichment and strategy projects?
Standardized descriptions replace messy notes with structured activity overviews. This makes CRMs usable for GTM, while enabling consultants to create clean benchmarks.
How does Starzdata use Smart Queries to capture all relevant web content about a company?
Smart Queries scan the open web — websites, reports, media mentions, legal disclosures — to enrich each CRM record with contextual intelligence, not just a domain. This makes enrichment explainable and strategy-ready.
What factors drive the online presence score, and how can RevOps and consultants use it?
The score reflects a company’s digital footprint — website quality, social activity, media mentions. RevOps use it to prioritize accounts, while consultants use it to benchmark visibility.
How does Starzdata ensure domains are valid, accessible, and free of duplicates?
Each candidate domain is tested for accessibility, filtered against errors, and deduplicated across the dataset. Every CRM record maps to one verified, activation-ready digital identity.
What role do registry identifiers (LEI, company numbers) play in domain matching, and where are they found?
Registry IDs disambiguate companies with similar names. They are linked to verified domains, ensuring accuracy in global datasets. These IDs are often in public registries — and even in corporate legal notices.
How does Starzdata turn noisy CRM inputs (name, country, registry ID) into verified domains?
Starzdata cross-matches account names, geographies, and registry IDs to identify the official domain. Each record is transformed into a digital identity card: domain verified, URL tested, and presence scored.
Why do CRMs often contain incomplete or unreliable account data?
CRMs combine manual inputs, imports, and legacy systems. Many records include only a name or partial address, making them unusable without enrichment. The result is duplicate accounts, poor lead scoring, and wasted GTM budget.
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