Executive churn and stability scoring

Executive churn and stability scoring

Anticipate client and prospect risk with churn and tenure signals integrated into CRM.

Anticipate client and prospect risk with churn and tenure signals integrated into CRM.

Why this matters

Why this matters

Most CRMs miss critical signals about account health. Leadership exits or unstable workforces often go unnoticed, leading to hidden renewal risks or missed upsell opportunities. Strategy and RevOps teams need a clear view of which accounts are stable and which are at risk.

This segment scores accounts on executive churn, workforce evolution, and tenure stability — so your CRM reflects real business dynamics.

How Starzdata solves this

How Starzdata solves this

  • Ingest your CRM account list (name and URL)

  • Enrich with curated APIs for verified company signals

  • Detect executive churn, tenure stability, and workforce trends

  • Blend metrics into a stability score with confidence levels

This segment is activated with a blend of trusted sources and your own inputs

Curated APIs

User Input

What you get:

What you get:

  • Account-level churn risk and stability score

  • Departure and tenure indicators for key roles

  • Workforce evolution trends to contextualize risk

One dataset, ready for CRM risk intelligence.

Sample data for this segment

#company name input(input)company url input(input)executive departuresexecutive departures confidenceaverage tenure yearsaverage tenure years confidenceworkforce evolution scoreworkforce evolution score confidenceaccount stability scoreaccount stability score confidence
1Acme Corphttps://www.acme.com392%4.288%2585%7890%
2Globex Inchttps://www.globex.com195%6.191%4289%8593%
3Initechhttps://www.initech.com587%2.784%-1580%5588%
4Umbrella Corphttps://www.umbrella.com98%7.394%6092%9296%
5Wayne Enterpriseshttps://www.wayneenterprises.com290%586%3083%8091%
Showing 1 to 5 of 5 entries • Click row for details

Each row represents a company account. Your inputs (name, URL) are resolved, then enriched with executive departures, tenure averages, and workforce evolution. All metrics carry a confidence score. The stability score blends these factors into one clear CRM-ready risk indicator.

Your questions on this segment, answered

Do I get incremental updates when workforce data changes, or do I need a full refresh?

Do I get incremental updates when workforce data changes, or do I need a full refresh?

Do I get incremental updates when workforce data changes, or do I need a full refresh?

For 1,000 accounts, how many will typically show churn or workforce instability in a year?

For 1,000 accounts, how many will typically show churn or workforce instability in a year?

For 1,000 accounts, how many will typically show churn or workforce instability in a year?

How is this different from a basic credit rating or financial solvency score?

How is this different from a basic credit rating or financial solvency score?

How is this different from a basic credit rating or financial solvency score?

Can these scores sync directly into my CRM for account health dashboards?

Can these scores sync directly into my CRM for account health dashboards?

Can these scores sync directly into my CRM for account health dashboards?

How do I interpret a stability score of 55 vs. 85 in account management?

How do I interpret a stability score of 55 vs. 85 in account management?

How do I interpret a stability score of 55 vs. 85 in account management?

How recent are the signals on departures, tenure, and workforce evolution?

How recent are the signals on departures, tenure, and workforce evolution?

How recent are the signals on departures, tenure, and workforce evolution?

How do you ensure stability scores are grounded in verified workforce data, not assumptions?

How do you ensure stability scores are grounded in verified workforce data, not assumptions?

How do you ensure stability scores are grounded in verified workforce data, not assumptions?

Your questions on this segment, answered

Do I get incremental updates when workforce data changes, or do I need a full refresh?

Updates are incremental. New departures or changes are added as they happen, while existing records keep their unique ID and verification logs.

For 1,000 accounts, how many will typically show churn or workforce instability in a year?

Workforce churn varies by sector, but in most markets 15–25% of accounts will show signs of instability each year, giving you a regular flow of signals to act on.

How is this different from a basic credit rating or financial solvency score?

Financial scores look backward at balance sheets. Stability scoring looks at people and workforce dynamics — giving you forward-looking signals about account health.

Can these scores sync directly into my CRM for account health dashboards?

Yes. Stability metrics are export-ready to Salesforce, HubSpot or BI tools, so you can track account health natively without spreadsheets.

How do I interpret a stability score of 55 vs. 85 in account management?

Scores closer to 100 indicate steady teams and lower risk. Scores nearer 50 reflect turnover or instability that could affect renewals, upsell, or service quality.

How recent are the signals on departures, tenure, and workforce evolution?

Signals are updated as soon as source data changes, from registry filings to workforce datasets. Each field carries a last-verified timestamp for transparency.

How do you ensure stability scores are grounded in verified workforce data, not assumptions?

Each metric comes from curated APIs and verified workforce records. Every score is confidence-rated, so you see not just the number but also how strong the underlying evidence is.

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