Most organizations rely on standard classifications that were never designed for strategy. NAICS in the US, NACE in Europe, APE/INSEE in France, SIC in the UK — or firmographic codes embedded in CRM and data platforms (from Dun & Bradstreet to off-the-shelf CRM segmentations). These taxonomies are inconsistent across markets, often unreliable, and — most importantly — imposed by external providers.
This leads to wasted time reclassifying accounts, poor fit for commercial strategies, and misaligned targeting. With Starzdata, your own taxonomy becomes the single source of truth: every account in your CRM or market universe is tagged against your definitions, with full explainability and confidence scoring.
Apply your taxonomy to company names, domains, and structured web content.
Score each sector tag with a confidence percentage.
Label the match type (name, domain, or content) for transparency.
Ingest your own taxonomy labels and descriptions (1–50 segments). Each label includes a narrative definition that guides the matching process.
Match companies against publicly available web sources: corporate websites, industry reports, press mentions, structured directories — going far beyond CRM-imposed firmographic tags.
Delivery adapts to your mode: packaged projects in 72h, or near real-time on the platform (minutes to days depending on volume).
This segment is activated with a blend of trusted sources and your own inputs
User Input
Web intelligence
Curated APIs
A dataset where all fields are standardized, scored, and traceable — ready to integrate into CRM, BI, or GTM workflows.
Each company receives:
A primary sector tag aligned to your taxonomy.
A confidence score for the tag.
A rationale explaining the match.
Matching logic based on your submitted labels and descriptions, enriched with signals collected across the web, not just CRM firmographic fields.
Delivered as a structured, enriched dataset — for lists from 100 to millions of accounts.
Your questions on this segment, answered
